The movie cost under $30 million to produce. Like other films from Alcon, including The Blind Side, Joyful Noise was made with faith-based audiences in mind. Warners-based Alcon Entertainment fully financed and produced Joyful Noise, starring Parton and Queen Latifah as two competing church choir directors. Heading into the weekend, tracking suggested that both Beauty and Contraband would only open in the mid to high teens. Contraband marks Working Title’s best bow ever at the domestic box office, besting the $22.8 million earned by The Interpreter.īeauty and the Beast will come much closer than anticipated to the $30 million debut of The Lion King when re-released in 3D last year. Universal and London-based Working Title produced the film for a modest $25 million (Relativity Media is a financing partner). More females than expected turned out for Contraband, making up 49 percent of the audience. PHOTOS: 20 Best and Worst Music to Movie CrossoversĬontraband, an English-language remake of the 2009 Icelandic film, and Joyful Noise each received an A- CinemaScore. The weekend’s third new entry, Queen Latifah and Dolly Parton musical comedy Joyful Noise, should post a four-day gross of $14 million to $14.5 million. Hoodwinked! was the previous record-holder, grossing $16.9 million over the four-day MLK weekend in 2006. Its three day gross is $18.5 million, already the best January opening for an animated film. 2, is anticipating a four day gross of $24.7 million.
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